Create and analyze a Twitter campaign

A good process is to group together Twitter content that shares a common topic, style, target audience, or hashtag.
We help you analyze groups of organic content so that you can see what ype of content performs better. To create a twitter campaign:
  1. 1.
    Click into the Campaigns, Add/Edit tab. ​
  2. 2.
    Select the Tweets you want to add to a given campaign.
  3. 3.
    Click "Add to campaign"
  4. 4.
    Click "Create a new campaign"
  5. 5.
    Give your campaign a name
  6. 6.
    Click "Create new campaign"
  7. 7.
    Now you can check the performance of your different types of organic content! Click into the Campaigns, Analytics tab. ​
  8. 8.
    Check out the charts to compare the relative engagement rate over time. The daily engagement rate charts help you understand which days you contributed content to a campaign, as well as the performance on any given day.
  9. 9.
    Check out the table to compare the average engagement rate of content in the group.
A good way to get started is to try creating two campaigns that compare tweets where you reply to others, and those that are not replies.