How to measure the impact of an event, campaign or announcement
You can analyze the impact an event, campaign or announcement has on your Discord and Twitter using our campaign functionality. You can also visualize the impact of such campaigns using our Overlays.
Here's a quick video on how Time-based growth metrics and Overlays work.
check out the instructions to Create and analyze a Twitter campaign, if you want to evaluate which kinds of tweets perform better.
We pull in past tweets and Discord announcements to make it easy to mark one or a group as an event or campaign and see what happened as a result of it.
We pull in all Discord messages that have used the word "@here", "@everyone" or take place in a channels that has the word announcements in the name. You can see these in the Campaigns, Add/Edit section under Tweets. You may need to scroll to the bottom of the tweets to see these to a campaign.
To create a campaign based on a past Tweet or Discord announcement:
- 2.Select the Discord announcement or Tweet you want to add to mark as an event, campaign or announcement.
- 3.Click "Add to campaign"
- 4.Click "Create a new campaign"
- 5.Give your campaign a name
- 6.Click "Create new campaign"
- 7.Now head to the Campaigns, Analytics tab to see how many new Discord members, Twitter followers and unique active discord members you have in the 1 day, 1 week and 2 weeks after the time of the event in the
You can also create an event based on just a name and date (no Discord or Twitter data). Check out the video above to see how.
If you add multiple announcements or tweets to the campaign, we calculate these metrics based on the first event in the campaign group (or campaign launch).
Once you have got the hang of creating campaigns you can easily begin to figure out which campaigns actually drive engagement. Make sure the campaigns you want to see on charts are checked in the Campaign, Management tab.
Please note, if there are multiple events in the campaign on different dates, the overlay will be based on the first event or launch date.
To use Overlays effectively, you need to decide what your community KPIs are. We often see people track unique daily active members to evaluate community events. Most engagement oriented metrics can be found in the Discord, Overview and Discord, Engagement tabs.
Then, you can look at how many unique daily active members you have before the event and after the event. Once you overlay the campaigns on charts, it is super easy to measure impact!
For example, in the image below, you can see that around the time of the AMA there were more unique daily active members than later the month..